Here’s a selection of the packaging and label designs I created during my time at Williams Sonoma. I was fully responsible for label design and photography direction across these projects. I also handled production design when needed, especially when the production team was tied up with higher-priority tasks. One of the key challenges was developing distinct designs for each SKU while staying true to the brand’s overall aesthetic. Most of the typography was either custom-built or refined from existing typefaces, and the illustrations were a mix of my own work and collaborations with external artists.